Meet the next-gen of LG OLED evo and the world’s first 97-inch OLED. With a larger-than-life screen size, impressive is an understatement. With a cinema-worthy screen size, the brightest colors ever in an LG OLED and a contemporary gallery design, its the ultimate in home entertainment. LG Brightness Booster Max works with our α9 processor and advanced picture algorithms to give you our brightest OLED performance. Make the impossible possible with our latest α9 Gen5 AI Processor 4K, engineered exclusively for LG OLED to automatically adjust your settings to improve picture and sound qualities based on whatever you’re watching. With no backlight to dull their impact, over 8 million self-lit pixels achieve deep blacks for crisp contrast, so you can see subtle details. Watch your HDR content come to life with our Dynamic Tone Mapping Pro, improving the picture by analyzing 5000 blocks across the screen to reveal every last detail. Immerse yourself in the action as our α9 Gen 5 AI Processor up-mixes 2-channel audio into virtual 7.1.2 channel sound for a cinema-like experience every time. Customize your viewing experience with separate accounts and personalized recommendations for every member of your family. Get in the action the way directors intended with FILMMAKER MODE—and enhance every moment with Dolby Vision IQ and Dolby Atmos for the ultimate home theater experience. Find your faves fast with built-in access to Netflix, Prime Video, the Apple TV app, Disney+, HBO Max and instant access to over 300+ free LG Channels with everything from comedy to movies to sports. Be at the top of your game with NVIDIA G-SYNC, FreeSync Premium and VRR to experience real-time action—plus, the LG Game Optimizer and 4 HDMI 2.1 ports to get you (and keep you) in the action. With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.